Lovemarks: Romancing the Customer

Is there a product/service you love beyond reason? That you trust and respect absolutely? That you would recommend without hesitation?

Well, share it on Lovemarks, and let everyone know why this product/service pushes all your loyalty buttons.

Because Saatchi & Saatchi would like to know - they really would - what it takes to make you continually and happily pay for certain products/services but not others.

They say it much more politely, of course.

Saatchi & Saatchi reckon they're onto something with their Lovemarks campaign/survey. It's no longer about merely buying things we need, or shopping for fun. It's about love, sensuality, mystery, and intimacy, apparently. Consumer culture as romance.

Although judging by some of the other nominations on the website, people are passionate about everything from Doctor Who to George W. Bush to Sumo (wrestling) to Tim Tams.

Me, I'm just happy if it works well and always. Google, anyone?